Lloret de Mar repositions its brand with the help of Big Data

Lloret Turisme's target is to evolve from traditional tourism based on sun and beach, to a less seasonal visitor with more heterogeneous interests. Lloret de Mar, with 1.1 million visitors and 5.3 million
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Turkey, up to 73% cheaper than Spain’s main holiday destinations

Despite a start of season below expectations, Spanish hotels in the main holiday destinations are not lowering prices. Turkey's recovery this last year places it as a strong competitor for Spain. Its main
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A snapshot of British and German tourists that visit Andalusia

After record figures in the number of visits in 2017, we analyse the profile of the two main international markets for Andalusia, the 4th tourist region in Spain. Andalusia exceeded its expectations and
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Touristic satisfaction, affected by the climate change

The cold wave at the Canary Islands decreases the satisfaction shown by tourists. The Canary Islands, one of the most important Spanish touristic destination, sited in the African continent and characterised
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Mauritius, Bali & Phuket: Exotic sun and sand destinations with a high satisfaction level

Mauritius, Bali (Indonesia) y Phuket (Thailand) obtained, between July and August 2017, global touristic satisfaction indexes higher than 86 points out of 100, according to the data processed by Mabrian
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The cold freezes tourists’ satisfaction in New York

The meteorological conditions have been noticeable during the first week of the year in New York city's touristic perception index. Grayson storm, announced from the first days of 2018, was noted with
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Vienna leads again the touristic perception indexes on New Year

It scores above 95 points in the global touristic perception index and in the touristic product index Vienna's New Year, with the New Year concert as maximum venue, has leaded again the touristic indexes
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Vienna, the best valued city by its visitors last New Year

The Austrian capital obtained a Mabrian global index of 96,41, ahead of Prague and Paris The global satisfaction data collected by Mabrian during lasts new year's celebrations place Vienna as the best
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