Big Data applied to tourist intelligence

Tourism industry is one of the first to have the 100% of its value chain digitized. The client's tourist services tour is traceable through Big Data: We tend, increasingly, to share a lot of information
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Mabrian indexes: Global Tourism Satisfaction index

Thanks to the Big Data processing developed by Mabrian we can assess visitors' satisfaction of a specific destination. This index, called Global Tourism Satisfaction index, is elaborated by crossing data
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Madrid hotels are the best valued, according to internet users, among their main European competitors

Mabrian's hotel satisfaction index places the hotels of the Spanish capital on 57,76 over 100, in front of London (55,28) and Rome (52,97). The Madrid hotel plant surpassed their competitors' during
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Recovery of security perception after a terrorist attack is faster every time

We compare the reaction of visitors during the attacks in Paris, Berlin, New York and Barcelona. Recovery of security perception index (SPI) in Western cities that have been victims of terrorist attacks
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Socialvane es ahora MABRIAN!

Hoy es un día importante para nosotros. Estamos muy contentos de poder anunciar y compartir con vosotros que a partir de hoy nos convertimos en MABRIAN!
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Socialvane is now MABRIAN!

We are making a big announcement today and we are happy to share with you that we are rebranding ourselves to MABRIAN!
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Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid

As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature
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How to measure traveler perceptions and expectations

Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today
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Socialvane PCindex and weather at Palma de Mallorca

Case study to show variations in Perceived Climate Index of travelers in conjunction with the weather condition at a destination.
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Ecuador’s tourism recovery after the April earthquake

To keep the flow of interesting and relevant travel intelligence reports from Socialvane, this week we took a look at Ecuador, to see how touristic activity is picking up following the earthquake that
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