Use Cases Archives - Mabrian Blog - Big Data for Travel Intelligence

Music as a driving force for tourism

The association Spain Live Music and the tourism data consultancy firm Mabrian Technologies have published a study on how the Primavera Sound festival affected tourism in Barcelona last year. Primavera

The Canary Islands, the main victims of Turkish Competitiveness

Programmed air seats from Germany to the Canary Islands between March and September have fallen by 18%, meanwhile in some Turkish destinations there has been a rise of up to 36%. In the framework of the

Profiling the British and German tourists that visit Andalusia

After record figures in number of visits in 2017, we analyze the profile of the two main international markets for Andalusia, the 4th region most touristic of Spain. Andalusia exceeded its expectations

Hawaii in front of a communication crisis

The interest to visit the archipelago and the bookings suffer a remarkable fall despite that the situation doesn't involve risks for the tourists. The recent eruption of Kilauea volcano in Hawaii Island

Touristic pressure does not affect Lisbon’s touristic satisfaction

The report presented on the first week of April by the Portugal's Planeamento e Desenvolvimiento do Turismo (IPDT) has provoked diverse reactions. The newspaper's headline is shocking: «Lisbon and Oporto

Colombia, cultural destination on the rise in Easter

An increase of the interest for cultural and religious touristic products has been detected in comparison with Easter 2017. Easter is a period of rest and devotion for Colombians, who count with numerous

Improving hotels’ services, key to compete with AirBnb

The hotel sector has been affected in the last years by the emergence of non-hotel touristic accommodation platforms, lead by AirBnb, that have revolutionised holiday stays’ commercialisation. In November

False missile alarm in Hawaii drops tourists’ perception of security

The archipelago’s visitors took 10 days to recover the feeling of security previous to the panic caused by the erroneous message from the emergency center. There was no missile, but panic over a possible

Barcelona drops in intention of trip among its main markets

Destination Barcelona loses competitiveness among the main European markets in the first quarter of 2018, according to the data analyzed by Mabrian Travel Intelligence platform. The events that took

Touristic satisfaction, affected by the climate change

The cold wave at the Canary Islands decreases the satisfaction shown by tourists. The Canary Islands, one of the most important Spanish touristic destination, sited in the African continent and characterised