Use Cases Archives - Big Data for Travel Intelligence

Music as a driving force for tourism

The Spain Live Music association and the tourism data consultancy firm Mabrian Technologies have published a study on how the Primavera Sound festival affected tourism in Barcelona last year. Primavera

Cancun: crisis in the Caribbean

Hotel occupancy rates have seen a 14% drop whilst the destination face a rise in security, connectivity and promotion problems. Lately, bad news seems to be the norm for Cancun. The most important coastal

The Canary Islands affected by Turkish Competitiveness in the German market

Programmed air seats from Germany to the Canary Islands between March and September have decreased by 18%, while simultaneously in some Turkish destinations there has been a rise of up to 36%. In the framework

A snapshot of British and German tourists that visit Andalusia

After record figures in the number of visits in 2017, we analyse the profile of the two main international markets for Andalusia, the 4th tourist region in Spain. Andalusia exceeded its expectations and

Hawaii faces a communication crisis

Interest in visiting the archipelago and bookings suffer a considerable drop despite the fact that the situation does not involve risks for tourists. The recent eruption of Kilauea volcano on Hawaii Island

The interest of the Spanish to visit Colombia increases

A study regarding Spaniards' intention of travel indicates that the interest in visiting Colombia has increased significantly in the last year. The study carried out by Mabrian Technologies by means of

Tourism pressure does not affect Lisbon’s tourist satisfaction

The report presented in the first week of April by Portugal's Planeamento e Desenvolvimiento do Turismo (IPDT) has triggered differing reactions. The newspaper's headline is powerful: «Lisbon and Oporto

Colombia: cultural destination on the rise for Easter

An increase of the interest for cultural and religious tourist products has been detected in comparison with Easter 2017. Easter is a period of rest and devotion for Colombians in a country with numerous

Improving hotel services is key to compete with AirBnb

Over the past few years, the hotel sector has been affected by the rise of non-hotel tourist accommodation platforms, led by Airbnb, that have revolutionised the commercialisation of holiday stays. In

False missile alarm in Hawaii drops tourist security perception

Visitors to the archipelago took 10 days to recover the feeling of security previous to the panic caused by the erroneous message from the emergency center. There was no missile, but panic over a possible