Mauritius, Bali (Indonesia) y Phuket (Thailand) obtained, between July and August 2017, global touristic satisfaction indexes higher than 86 points out of 100, according to the data processed by Mabrian from the touristic Big Data.
Of these three destinations, the best globally valued is Bali, with 87,91 points, followed by Phuket, with 87,56 and Mauritius, which obtains 86,64. The most mentioned product by the tourists on all three cases is sun and sand, that in Phuket exceeds the 40%of the total volume of mentions generated on social platforms.
With regard to the touristic product index (TPi), Mauritius is the best valued, with 81,56 points, in front of Phuket (79,85) and Bali (71,69). The TPi measures the level of satisfaction with the different product categories offered by each destination. The index is obtained by characterizing and analyzing the distribution of the positive, negative and neutral comments regarding each product.
In contrast, the climate index shows a lower value in Mauritius (73,62) when compared with Phuket (81,05) and Bali (88,47). That’s because Mauritius is located at the Southern Hemisphere, in the subtropical zone, and the analyzed period (July and August) is part of their “winter” months.
Mabrian is the pioneer platform on Travel Intelligence, exclusively focused on the touristic sector. It tracks and measures dynamics related to the reception of the different touristic products, to offer relevant and objective data to their clients. The parameters obtained get a clear vision of each situation, point trends and offer a solid base for decision making.
Mabrian indexes are elaborated by collecting and analysing massive network behavioural data (Big Data) and transactional data of the sector. Currently, Mabrian collaborates with big touristic destinations all over the world and counts with international reference partners, such as Amadeus, Mastercard or MMGY, among others.