Madrid hotels, the better valued by Internet customers, establishments of their main European competitors

Mabrian´s hotel satisfaction index places the hotels of the Spanish capital on 57,76 over 100, in front of London (55,28) and Rome (52,97). The Madrid hotel plant surpassed their competitors´ during October, according to the satisfaction index developed by Mabrian.  The ranking is produced from an advanced system of tourist behavior analysis, that combine Big … Continue reading Madrid hotels, the better valued by Internet customers, establishments of their main European competitors

Recovery of security perception after a terrorist attack is faster every time

We compare the reaction of visitors during the attacks in Paris, Berlin,New York and Barcelona. Recovery of security perception index (SPI) in Western cities that have been victims of terrorist attacks has accelerated in recent years. Mabrian monitors this and other indexes related to tourism perception, with an advanced tourist behaviour analysis system, using Big … Continue reading Recovery of security perception after a terrorist attack is faster every time

Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid

As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature records. We have found interesting patterns emerging that helped us have a better understanding of traveler perceptions and expectations. This time, … Continue reading Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid

How to measure traveler perceptions and expectations

Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today and its even more exciting. We observed the exact opposite phenomenon happening in a very different destination: the city of London. Basically, what … Continue reading How to measure traveler perceptions and expectations