Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid

As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature records. We have found interesting patterns emerging that helped us have a better understanding of traveler perceptions and expectations. This time, … Continue reading Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid

How to measure traveler perceptions and expectations

Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today and its even more exciting. We observed the exact opposite phenomenon happening in a very different destination: the city of London. Basically, what … Continue reading How to measure traveler perceptions and expectations

Demand analysis for the British outbound market

Keeping up with our promise to provide you relevant and interesting travel intelligence reports, this week we decided to look at the trend picking up from the UK region to see which destinations are most spoken about in social media. We analysed 2.3 million social data points originating from this geographical region and using Socialvane's … Continue reading Demand analysis for the British outbound market