Mabrian´s hotel satisfaction index places the hotels of the Spanish capital on 57,76 over 100, in front of London (55,28) and Rome (52,97). The Madrid hotel plant surpassed their competitors´ during October, according to the satisfaction index developed by Mabrian. The ranking is produced from an advanced system of tourist behavior analysis, that combine Big … Continue reading Madrid hotels, the better valued by Internet customers, establishments of their main European competitors
We compare the reaction of visitors during the attacks in Paris, Berlin,New York and Barcelona. Recovery of security perception index (SPI) in Western cities that have been victims of terrorist attacks has accelerated in recent years. Mabrian monitors this and other indexes related to tourism perception, with an advanced tourist behaviour analysis system, using Big … Continue reading Recovery of security perception after a terrorist attack is faster every time
Hoy es un día importante para nosotros. Estamos muy contentos de poder anunciar y compartir con vosotros que a partir de hoy nos convertimos en MABRIAN! Desde que empezamos esta aventura hace algo más de dos años han cambiando muchas cosas. Hemos evolucionado muchísimo desde que éramos un pequeño equipo de tres personas con un … Continue reading Socialvane es ahora MABRIAN!
We are making a big announcement today and we are happy to share with you that we are rebranding ourselves to MABRIAN! Since the time we started our journey more than two years ago, many things have changed. We have evolved a great deal since we started with a very small team of three people … Continue reading Socialvane is now MABRIAN!
As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature records. We have found interesting patterns emerging that helped us have a better understanding of traveler perceptions and expectations. This time, … Continue reading Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid
Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today and its even more exciting. We observed the exact opposite phenomenon happening in a very different destination: the city of London. Basically, what … Continue reading How to measure traveler perceptions and expectations
Case study to show variations in Perceived Climate Index of travelers in conjunction with the weather condition at a destination. Introduction There is a lot of data being generated on social media constantly and many a times, the insights drawn from it are questioned to examine the reliability of the same. In this newsletter, we … Continue reading Socialvane PCindex and weather at Palma de Mallorca