Hoy es un día importante para nosotros. Estamos muy contentos de poder anunciar y compartir con vosotros que a partir de hoy nos convertimos en MABRIAN! Desde que empezamos esta aventura hace algo más de dos años han cambiando muchas cosas. Hemos evolucionado muchísimo desde que éramos un pequeño equipo de tres personas con un … Continue reading Socialvane es ahora MABRIAN!
We are making a big announcement today and we are happy to share with you that we are rebranding ourselves to MABRIAN! Since the time we started our journey more than two years ago, many things have changed. We have evolved a great deal since we started with a very small team of three people … Continue reading Socialvane is now MABRIAN!
As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature records. We have found interesting patterns emerging that helped us have a better understanding of traveler perceptions and expectations. This time, … Continue reading Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid
Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today and its even more exciting. We observed the exact opposite phenomenon happening in a very different destination: the city of London. Basically, what … Continue reading How to measure traveler perceptions and expectations
Case study to show variations in Perceived Climate Index of travelers in conjunction with the weather condition at a destination. Introduction There is a lot of data being generated on social media constantly and many a times, the insights drawn from it are questioned to examine the reliability of the same. In this newsletter, we … Continue reading Socialvane PCindex and weather at Palma de Mallorca
To keep the flow of interesting and relevant travel intelligence reports from Socialvane, this week we took a look at Ecuador, to see how touristic activity is picking up following the earthquake that hit the South American nation a few months ago. We see a positive rise in travelers' perception which is indicated by the … Continue reading Ecuador’s tourism recovery after the April earthquake
Keeping up with our promise to provide you relevant and interesting travel intelligence reports, this week we decided to look at the trend picking up from the UK region to see which destinations are most spoken about in social media. We analysed 2.3 million social data points originating from this geographical region and using Socialvane's … Continue reading Demand analysis for the British outbound market